CNIEL – French Dairy Board

French Cheese

Objectives :

Promoting and increasing awareness of Hong Kong consumers about the history, taste and quality of cheese from France, its usage and its everyday enjoyment

Strategic recommendation :

Focus on housewives and foodies. Educate them on the story, diversity, quality and taste of French cheese through unique tastings and educational digital campaigns. Open Your Taste, Enjoy French Cheese 

Results :

7 000 followers on FB – 200 average interactions per post – 120K euros press coverage value

“Mathilde helped CNIEL to increase visibility and product awareness of European dairy products while she was managing Sopexa Hong Kong. She had a real input on positiong and delivering key messages to our local target. She has strong experience in communication and it was a great pleasure to work with her for the last 5 years”